From Empathy to
Innovation
Here's what HiDD Group has accomplished together, a process of innovation that began with empathy.
Projects (11)
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Hyundai Motor Group
Uncovering intrinsic customer value in SDV(Software-Defined Vehicle) based on user research for U.S. and China Market
Hyundai Motor Group
Discovering new opportunities to stimulate customers’ affinity for EVs in the European market
Korex Industries
Discovering unmet needs of stakeholders for a new senior care center
Samsung Electronics
MOSAIC
Next CX direction and detailed UX design for its employee-centric collective intelligence-based Idea Creation & Management Platform
SK Innovation
AI & DT Mindset Training
Conducting a Design Thinking Workshop for employees to improve planning and culture of AI & DT technologies
Hyundai Motor Group
SAMBAL
Building strategic direction and competitive enablers to strengthen customer-centricity in ASEAN markets
Hyundai Motor Group
JUMP
Create a customer needs-driven EV marketing strategy to find market re-entry opportunities in Japan
Hyundai Motor Group
E-MVAN
Finding customer-centric key sales points of EV and UX directions to boost competitiveness in the European electric commercial vehicle market