Objectives.
Due to digital transformation and the emergence of similar potential competing services, there is a growing need to strengthen the role of employees to secure a sustainable competitive advantage in a rapidly changing market environment, and to this end, an experiential training course is needed to reinforce theoretical knowledge to improve creative problem-solving capabilities and internalize practical application. Therefore, we conducted a workshop to enhance the understanding of design thinking theory and practical problem-solving skills, improve customer empathy and need discovery through realistic research activities, and create an action plan to disseminate the learning contents of participating employees and apply them in the field.
Approaches.
The workshop focused on identifying the needs of real customers by inviting them to the workshop and interviewing them through the process of empathizing with them, which is the most important core of Design Thinking. The workshop concluded with practicing the process of deriving solutions based on the identified needs at a level that can be applied in the real world. A total of 280 people from various functions and positions participated in the workshop over a period of 2.5 months and 7 sessions.
It's a short two days, but we wanted to get them to meet real customers in the business to understand their needs and interact with people from different departments to better understand both customers and employees, so they could capture the essence of creative problem solving and internalize it as a new way of working.
Outcomes.
During a total of seven workshops, each lasting one day and two nights, nearly 280 members participated in 16 topics, and over 800 action items were identified and proposed to strengthen internal branding in addition to enhancing members' creative problem-solving skills.
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