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From Empathy to
Innovation

Here's what HiDD Group has accomplished together, a process of innovation that began with empathy.

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Projects (5)

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Hyundai Motor Group

Uncovering intrinsic customer value of the SDV(Software-Defined Vehicle) based on user research for U.S. and China market.

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Hyundai Motor Group

Evian

Discovering new opportunities to stimulate customers’ affinity for EVs in the European market.

Automotive & Mobility
Innovation Consulting
Europe
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Hyundai Motor Group

SAMBAL

Building strategic direction and competitive enablers to strengthen customer-centricity in ASEAN markets

Automotive & Mobility
Indonesia
Marketing Insight
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Hyundai Motor Group

JUMP

Create a customer needs-driven EV marketing strategy to find market re-entry opportunities in Japan

Automotive & Mobility
Japan
Marketing Insight
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Hyundai Motor Group

E - MVAN

Finding customer-centric key sales points of EV and UX directions to boost competitiveness in the European electric commercial vehicle market

Automotive & Mobility
Innovation Consulting
Europe
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