Jooyoung Lee, Vice President SK Research Institute
When we think about the reasons of customer movements with HiDD Group, at some point we arrive at an ingenious solution that we might have missed in passing.
Wonseo Lee, Senior Manager Hyundai Motor Group
I believe that HiDD Group's approach, based on the fundamental concept of customer-based innovation, provides good solutions for all departments within the company that deal with the themes of both 'Market' and 'Customer.'
Patrick Kim, Senior Managing Consultant IBM
We’re grateful to have partnered with HiDD Group, who truly understood our client’s users, gave them a voice, and helped design a platform that resonates with their needs.
Scott W. Cho, Chief Knowledge Officer SC*P Toronto, Canada
Their leadership in design thinking fosters a culture of innovation and collaboration, inspiring others to tackle challenges creatively and achieve impactful results together.
Bo Seung Son, Editor IssueMaker Magazine
Even if the world changes rapidly, the conclusion is ‘people’, a company that observes people with affection for them and works for them
Services & Offerings
HiDD Group provides strategic sustainable growth direction based on people-centered insights.
We uncover clues to innovation in the context of our customers, and together we grow your organization's problem-solving capabilities.
Innovation
Design Consulting
Collaborate with experts to propose innovative concepts and actionable strategies.
Innovation
Design Consulting
Ethnography
Design Research
Dive deep into customer context,
and uncover hidden opportunities within it.
Ethnography
Design Research
Creative Problem Solving Training
Improving creative problem-solving skills with Design thinking workshops to solve real-world problems for customers
Creative Problem Solving Training
Industry Experience
For over 20 years, we've worked with insightful experts and passionate clients across a wide range of industries.
Electronics
Communications
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Online Commerce
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Public Service
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With our multi-disciplinary teams,
Cultivating Excellence in Human-Centered Design & Innovation
See problems differently and approach them from the ground up.
We work with people who are passionate designers about change and innovation.
Taeyoung Ha
CX Consulting Lead
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Scott W. Cho
Partner, North America Head
Joowon An
Senior UX Designer
Jackie, Jang
Adviser, Digital Health and Tech
/ U.S. to Worldwide
Kevin Seo
CEO, Director of Innovation
Where We Work
Global Capabilities,
Powerful Impact
HiDD Group has successfully worked with leading organizations around the world, demonstrating proven human-centered strategy consulting expertise in the global marketplace.
