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스크린샷 2025-04-13 오전 5.31.51

Design Thinking or Service Design? Empathy comes before understanding methodology

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By Kevin Seo

2024.08.04

When you learn something new, what order do you do it in?

 

Do you learn the knowledge in the field and then fill in the gaps with experience? Or do you seek experience first and fill in the gaps with knowledge? Many of you who are trained in formal education probably learn about something new that interests you, and then build your skills through practice and application, because you believe that it is safe and efficient to do so.

Of course, this idea is learned, not realized through experience. Human history has proven that this method of learning, in which intellectual understanding is the first step and experiential learning

completes it, is very effective. Many people have been able to achieve a certain level of competence in any field by learning and practicing from experts

or records (books) written by predecessors in a short period of time. This has played a huge role in the rapid development of human life. However, this method of learning is not always effective, especially in today's era, when the pace of change is faster due to the development of mass production technology and infrastructure, and consumers have diverse needs and are more powerful than producers.

 

It seems that people don't go to college to learn new things anymore. Quite the opposite, we go to learn and practice what someone else has previously experienced and

theorized. Ironically, this learning may be outdated by the time a college student graduates. What's new to schools and students may not be new to companies anymore.

And this puts companies at a disadvantage when it comes to hiring college graduates.

Companies that need to survive in a changed world don't need people who know the old stuff, they need people who have the ability to cope and compete with what's coming.

 

Consider how designers learn. When designers think of learning something new, they usually think of learning a new program or tool. They're used to learning menus, procedures, and so on. That's why AI is such a hot topic these days. Most of the so-called “AI” design trainings are mostly about how to operate and utilize programs or services with AI. In fact, I don't know what's different from the previous program training. It seems to be preparing for the fact that when hiring a designer as a functional designer, they usually ask what programs they know how to use. I don't know if a company that knows how to use an AI design tool is going to make you a better designer.

 

Now let's talk about design thinking and service design. Do you know the difference between design thinking and service design? How do you

understand them? How did you learn them? Did you study and practice the theory? Did you learn and practice how to

use the many tools covered in them? Have you applied them to create better designs? Existing Room

스크린샷 2025-04-13 오전 5.31.43
<Photo #1> This is a promotional post about digital education for seniors. If you think about it a bit, it seems ironic that digital is making life harder for seniors. If you don't know digital, you can't even order food in a restaurant... What's wrong with having to learn every new way of doing things? How can we make it possible for seniors to live in an evolving world without having to unlearn (and you'll be a senior, too)?
스크린샷 2025-04-13 오전 5.31.51

<Photo #2> This is a picture of designers experiencing the elderly for service design related to elderly welfare. They are wearing equipment that immobilizes their joints and narrows their vision, and they are trying to feel the difficulties that the elderly experience in their daily lives. I think I was able to empathize with the elderly much more than I could from the materials I got from the Internet.

 

+It's okay if you can't. If I can provide better value to my customers...

++Knowing is not the same as understanding. If you can't empathize, you can't understand.

+++Al may know them, but he can't understand them, and if he doesn't understand them, he can't empathize with them.

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